Job Title:  E-Marketing Specialist

Basic Function:

The E-Marketing Analyst focuses on researching; developing, creating, implementing and analyzing email based marketing campaigns.  Works with third party email provider to manage member email list including acquisition, validation, and list segregation.  Responsible for project analysis & planning, allocating resources, and budgeting.

Essential Job Functions:

 1.      Serve as primary owner of E-marketing and promotional initiatives.

 2.      Manages E-Marketing actions (branding, promotional campaigns, viral marketing, current and prospective members, list management etc.) from early interaction with members, design & development and delivery.

 3.      Responsible for project analysis & planning, allocating resources and budgeting.  Ensures the review & delivery of the project on time and budget.

 4.      Responsible for development, implementation, tracking, evaluating and reporting of E-Marketing campaign results and overall effectiveness.

 5.      Initiate and develop reports for management to monitor the activities of the E-Marketing campaigns as required.

 6.      Understands the project from a technical point of view.

 7.      Manages the organization’s third party marketing vendor partners.

 8.      Perform other duties as assigned.

Job Specifications:

 1.      Bachelor’s degree in Marketing, Public Relations, Communications or equivalent combination of education and related experience.

 2.      Minimum of two years experience in Marketing, Public Relations, or Communications with an emphasis on E-Marketing.

 3.      Experience in marketing actions such brand positioning, promotional campaigns.

4.      Experience in creating E-Marketing campaigns form inception to completion

 5.      Experience in evaluating and managing E-Marketing service providers

 6.      Possess a good technical background in internet technologies (Html, Xml, .net, Flash, etc.).

 7.      Excellent written and verbal communication skills.

 8.      Ability to be efficient and productive under pressure.

 9.     Knowledge and ability to use Microsoft Word and PowerPoint.

Hours/Shift: Normal business hours are 8:30A - 5:30P (M-F). However, requires availability to work a flexible workweek and hours, which may include evenings and weekends based on business needs.